I would like to share with you this essay I'm reading:

http://barneygrant.tripod.com/cultureindustry.htm

expecially the part "Television as part of culture industries":


"It seems unreasonable then, at least in hindsight, to expect any type of television to perform a role exterior to the social conditions of the time. Rather, television is a form of social, commercial and political manipulation, a form which aims at integrating its audience. The semiotics of “mass communication” are rarely examined: such a description of TV's role and actions is one successfully kept from its consumers, who are encouraged to believe that all they see and hear is normal, and when change occurs, progressive. Cultural expectations are thus aligned with the expectations of investors, the goals of entrepreneurism and the purposes of technological innovators."